This year, NTT DATA is a Main Partner of the BMW International Open, as well as being the official Technology and Innovation Partner for the event. It is the second consecutive year that we have supported BMW’s prestigious golf tournament in Germany, but our sponsorship represents the culmination of a partnership that began years ago. Together, we aim to shape the future of sports.
Through the use of data, analytics and cutting-edge digital technology, NTT DATA is helping BMW to deliver its immersive data-led fan experience. The experience, which is distributed via the BMW Golf Sport digital platforms, puts golf fans at the heart of all the action by presenting analysis of all the data from Munich to engage and delight spectators. Inspired by our previous work delivering the NTT DATA Wall at The Open, the experience analyses billions of data points from all over the course to generate a constant stream of real-time intelligent insights for fans, including player performance comparisons, interactive leader boards, and hole-by-hole analysis.
Fans from around the world will be able to keep up with all the action from the tournament, for free, receiving real-time updates during event and enabling them to enjoy the ultimate second screen experience while they watch the live broadcast. The NTT DATA experience is the evolution of live sports news, delivering not just real-time results but also an AI-designed stream of content and analysis for a personalised viewing experience.
A history of NTT DATA and BMW
NTT DATA’s relationship with BMW began over 30 years ago. Over the years, NTT DATA has assisted the automotive giant with end-to-end digital transformation, streamlining processes, and supporting innovation.
Our partnership with BMW is built on a collaboration that has a global footprint. From content management systems in China through to transforming global data centres in America, the partnership has been a hotbed of innovation for many years and represents a truly global relationship.
"NTT DATA has a rich history of collaboration with BMW, both here in Germany and globally, and both businesses have a real passion for sports and technology. As a result, I’m delighted to be continuing our relationship as a Main Partner, and the official Technology and Innovation Partner, for the BMW International Open."
"Technology has a critical role to play in enhancing the fan experience. Fans and supporters are at the heart of every sport, so the experience for supporters must be a priority for all sporting organisations moving forwards. By leveraging the latest innovations in AI and data analytics, we have worked with BMW to create the ultimate data experience for fans. Data can help to tell stories to fans in a whole new way, and our fan experience brings the game of golf to life so supporters can follow all the action, no matter where they are in the world."
About the BMW International Open
Part of the PGA European Tour, The BMW International Open is Germany’s most iconic golfing tournament. It was first held in 1989 in Munich, BMW’s home city.
The roll of honour at the BMW International Open includes many big names.
The 2021 competition was won by Viktor Hovland, who became the first Norwegian to win a European Tour event. Record winners of the tournament, with two wins apiece, are American Paul Azinger (1990, 1992), Denmark’s Thomas Bjørn (2000, 2002), Pablo Larrazábal from Spain (2011, 2015), and Sweden's Henrik Stenson (2006, 2016).
The youngest – and, to date, the only German – winner is Martin Kaymer, who claimed an emotional victory in 2008, aged just 23 years and 177 days. Other winners include Sandy Lyle, Robert Karlsson, Colin Montgomerie, Lee Westwood, Miguel Ángel Jiménez, Ernie Els and John Daly, who won in 2001 with the lowest score in the history of the tournament (261 shots, -27).
How technology delighted fans at the BMW International Open by bringing them closer to the action