BMW International Open | NTT DATA

BMW International Open

This year, NTT DATA proudly continues its role as the BMW International Open's Main Partner and official Technology and Innovation Partner.The BMW International Open is Germany's most prestigious golf tournament and has been firmly at the heart of German golf since 1989.

Our renewed sponsorship reflects a long-standing partnership with BMW, which exemplifies a collaborative effort to drive innovation and digital transformation. Together, we leverage advanced technologies to create transformative experiences in the automotive and sports industries.

Golf player on field

Elevating Fan Engagement

NTT DATA's advanced data and analytics technologies are revolutionising the fan experience at the BMW International Open. The enhanced NTT DATA Wall, inspired by our successful implementation at The Open Championship since 2014, delivers real-time, data-driven insights to fans. This 20-meter-wide LED installation in the heart of the fan village offers live broadcasts, compelling statistics, and insightful data visualisations, to keep fans onsite up to date on every bogie, birdy and eagle the instant they happen on the course.

For the first time this year, this fan favourite will feature advanced 3D Photorealistic graphics alongside live broadcasts for a more visually engaging showcase of the action as it unfolds. This enhanced system leverages a digital twin of the course to enhance accuracy and deliver a truly immersive experience.

Fans worldwide can also stay connected via our online data experience which instantly processes data from the more than 32,000 player shots throughout the tournament, ensuring fans are at the heart of the action. With real-time updates and precise course mapping, it provides tailored results and AI-driven analysis to keep fans engaged and informed. 

Whether onsite or watching from home, golf enthusiasts can enjoy the ultimate second-screen experience, keeping up with every swing and putt.

Global Access and Personalisation

The BMW International Open takes place each year at the beautiful Golfclub München Eichenried, but for those who can’t make it, the NTT DATA digital experience provides an opportunity to stay connected with all the action. Our AI-driven platform offers a personalised viewing experience, combining live results with dynamic content and analysis. Whether onsite or watching from home, golf enthusiasts can enjoy the ultimate second-screen experience, keeping up with every swing and putt.

Join us at the BMW International Open and witness how NTT DATA's technology brings sports to life, deepening fans' connection to the sport.

Together with BMW, we're shaping the future of sports, one innovation at a time.

A History of NTT DATA and BMW 

NTT DATA's relationship with BMW began over 30 years ago. Over that time, NTT DATA has assisted the automotive giant with end-to-end digital transformation, streamlining processes, and driving innovation.

Our partnership with BMW is built on a global collaboration. From content management systems in China to transforming global data centres in America, the partnership has been a hotbed of innovation for many years and represents a truly global relationship.

Partnerships that push boundaries and redefine industries are more important than ever. NTT DATA and BMW have consistently exemplified such collaboration, leveraging our combined expertise to drive forward-thinking solutions and transformative experiences. Reflecting on the evolution of our partnership, especially with recent advancements, it's clear that our journey together is just beginning.

BMW flag

NTT DATA and BMW share a passion for sports and technology, with a rich history of global collaboration. As the official Technology and Innovation Partner and Main Partner for the BMW International Open, we are pleased to continue our partnership. Utilising AI and data analytics, we have created the ultimate data experience which enhances the fan experience. With fans at the heart of every sport, we prioritise their experience and leverage technology to tell stories that bring golf to life, allowing supporters to follow all the action worldwide."

Stefan Hansen

Stefan Hansen

Sports Sponsorships

NTT DATA brings fans closer to the action at The BMW International Open

NTT DATA is a MAIN PARTNER of the BMW International Open, and the official Technology and Innovation Partner for the event

About the BMW International Open

Part of the PGA European Tour, The BMW International Open is Germany's most iconic golfing tournament. It was first held in 1989 in Munich, BMW's home city, and is celebrating its 35th anniversary this year.

Last year, Thriston Lawrence triumphed following a birdie on the challenging 17th hole giving him a crucial one-shot lead. It was the South African’s fourth title on the DP World Tour. 

The youngest – and, to date, the only German – winner is Martin Kaymer, who claimed an emotional victory in 2008, aged just 23 years and 177 days. Other winners include Sandy Lyle, Robert Karlsson, Colin Montgomerie, Lee Westwood, Miguel Ángel Jiménez, Ernie Els and John Daly, who won in 2001 with the lowest score in the history of the tournament (261 shots, -27).

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