Through technology and innovation, we are changing the future of sports | NTT DATA

Through technology and innovation, we are changing the future of sports

Revolutionising sport with data

In today's world, the ability to collect vast amounts of data and translate it into insights and improvements can make all the difference between winning and losing, in both the business and sporting worlds. For sports professionals and teams, the capability to analyse data enables them to become stronger, faster, and more skilled than ever before.
 
Alongside vast improvements in performance analytics, data is also transforming wider elements from an operational perspective, while also improving audience engagement and creating more immersive experiences. Hyper personalisation, both at home and at events is increasing, and sports organisations are driving increased profitability as a result...

The power of unforgettable moments in sports

Sport unites us. We crave treasured sports moments that become forever etched in our minds and time stamped in history. A breath-taking final-lap pass to capture the win at the Indianapolis 500. A dramatic birdie on the 18th and final hole of The Open to raise the Claret Jug in victory. An electrifying, walk-off home run in the bottom of the ninth inning to become World Series® champions.

Around the globe, NTT DATA and parent company NTT are helping change sports for athletes, teams, sports leagues and, most importantly, the fans. Through technology and innovation, our mission is to bring fans closer to their heroes and those defining moments—whether from home, online or in the stadiums of the future.

 
a golf course with a castle in the background

Tour de France and Tour de France Femmes avec Zwift

This year, we celebrate a decade of the teamwork, innovation and creative breakthroughs that embody our partnership with Amaury Sport Organisation (A.S.O.), organizers of the Tour de France and Tour de France Femmes avec Zwift. In our role as Official Technology Partner, we’ve taken the fan experience and race operations to new heights. 

The Open

NTT DATA has served as an Official Patron and IT Provider to The Open since 2013, supporting the oldest and most venerable of the ‘majors’ with consistent innovation, evolution, and transformation. The partnership has seen the re-invention of the fan experience at the championship and has supported The R&A with its ambitious digital plans.
We return to The 152nd Open with our award winning technology, ShotView.

NTT DATA Arrow McLaren IndyCar Team winning together

NTT DATA is the Official IT Provider and a team partner of the iconic motorsports brand Arrow McLaren for the 2024 NTT INDYCAR SERIES season.
This business partnership features primary sponsorship of the No. 6 NTT DATA Arrow McLaren Chevrolet with driver David Malukas. At 22 years old, the American-Lithuanian Malukas is one of the youngest in the paddock and has shown speed and potential over his first two seasons in the series with two runner-up finishes.
We will also serve as the associate sponsor on the team's entries for the No. 5 Pato O'Ward and No. 7 Alexander Rossi as well as Kyle Larson's No. 17 entry for the Indianapolis 500.

The AIG Women’s Open

The AIG Women’s Open is the most international major in women's golf and is the undisputed number one event in the game, attracting huge interest across the world. Extending on NTT DATA’s longstanding patronage with The R&A, we are a proud sponsor of the prestigious major Championship, which sees the world’s best female golfers competing for the Smyth Salver.

BMW International Open

The BMW International Open is Germany's premier golf tournament. NTT DATA is proud to once again be the official Technology and Innovation Partner for the prestigious event, bringing innovations to the fan experience. As our third consecutive year supporting BMW’s golf tournament, we’re excited to see our fantastic 30-year business relationship with BMW culminate in showcasing the power of digital technologies.

Awards

esa awards we've been shortlisted

ESA Awards 2023 - 'Best Use of Cutting-Edge Technology'

Latest Insights

Digital Transformation

NTT DATA becomes Arsenal's first Official Digital Transformation Partner

Innovation

The Game-Changing Role of Generative AI in Enhancing Sports Fan Experiences

Sports Sponsorships

NTT DATA Sets New Standard for Sports Fan Engagement with Unparalleled Data Insights at The 152nd Open

Automotive

Driving the Future Together: NTT DATA and BMW’s Expanding Horizons
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