NTT DATA brings fans closer to the action at The BMW International Open

Practical solutions deliver data-driven benefits

2022 marks the second year that NTT DATA has supported BMW’s prestigious golf tournament at the Golfclub München Eichenried in Munich, and is the culmination of a relationship which spans over 30 years. Together, we aim to shape the future of sports, creating more engaging and immersive experiences, while also showcasing how digital technologies can transform every organisation.

A partnership over the decades

BMW and NTT DATA have enjoyed a close working relationship that has lasted more than 30 years. Over that time, NTT DATA has assisted the automotive giant with end-to-end digital transformation, streamlining processes, and driving innovation.

The partnership with BMW is built on a collaboration that spans the globe. From content management systems in China to transforming global data centres in America; the partnership has been a hotbed of innovation for many years and represents a truly global relationship.

A new golfing experience

At the 2021 championship, NTT DATA worked closely with BMW to develop an interactive experience, answering the need to delve deeper into the story behind the leader board. NTT DATA deployed its Data and Intelligence capability to leverage a wide range of technologies to provide industry-specific solutions. Using data, analytics, and cutting-edge digital technology, it enabled BMW to provide its most immersive data experience yet. Vast quantities of data points from all over the course were analysed, to generate a constant stream of realtime intelligent insights for fans.