Generative AI: Enabling the future
Revolutionize operations, create new products and revenue streams and enhance customer experience. Our comprehensive suite of services covers everything from consulting and platform creation to industry-specific solutions, infrastructure management and value chain transformation. We provide end-to-end support to enhance your business operations, drive innovation and maximize value.
With our expertise in industry domains and business applications, our consultants collaborate with you to pinpoint specific areas of your operations where generative AI can deliver the most significant value. We can help you select the right models, architectures and partners, while developing the necessary talent and ensuring regulatory compliance and risk management. Work with us to harness the full potential of generative AI and stay ahead.


Generative AI
NTT DATA’s landmark GenAI study
A landmark global research study: trends, forecasts and strategies to put your organization on the road to GenAI success.
Request your copyWhat is Generative AI?
Generative AI is a type of artificial intelligence that can create new content, such as text, images, music or code. Unlike traditional AI, which focuses on recognizing patterns and making predictions, generative AI uses complex algorithms and models, like neural networks, to generate original and creative outputs. The "generative" aspect indicates its ability to generate new creations autonomously, simulating the creativity of a human. By leveraging vast amounts of data, generative AI can produce human-like responses and innovative solutions, making it a powerful tool in various industries*
*This description was created by generative AI

Our Services
Generative AI
GenAI Consulting
Navigate the strategic, ethical and organizational implications of GenAI. Let our team of experts in AI, data science and business strategy help you harness the full potential of GenAI.
Generative AI
GenAI Platforms
Empower your business in a GenAI-driven reality with end-to-end support for creating and operating generative AI platforms, addressing both technical and operational aspects.
Generative AI
GenAI Industry Services
Enhance your business operations and drive innovation with highly specialized, industry-specific generative AI solutions. Our team leverages deep industry expertise to create vertical GenAI solutions that address advanced operational needs.
Generative AI
GenAI Infrastructure Services
Accelerate your GenAI initiatives with NTT DATA’s end-to-end GenAI Infrastructure Services. We help you build, manage and optimize hybrid cloud and on-prem environments with rich GenAI ecosystems
Generative AI
GenAI Value Chain Transformation
Identify, implement and measure the value and return from your GenAI investments. Deploy GenAI solutions to maximize value, create new opportunities and transform business operations and support activities.
Our Solutions
Read how companies in various industries achieved their GenAI goals by partnering with NTT DATA
Generative AI
NTT DATA TechHub
TechHub offers integrated, prequalified GenAI prototypes and solutions to minimize complexity, reduce risk and speed up adoption. It standardizes output, accelerates ROI and scales efficiently on Microsoft Azure, AWS and Google Cloud, ensuring improved governance and cost savings.
Asset Based Solutions
Syntphony Intelligent Document Processing
It is the AI-based document processing platform that transforms and automates document management. It automates the processing of documents and texts of any type, and even extracts the most relevant fields and answers questions about any information contained in them. It combines AI with other technologies such as Machine Learning, NLP, OCR, LLMs, etc.
Generative AI
LITRON
LITRON is a document comprehension AI that can read and comprehend Japanese text quickly and accurately. LITRON® Generative Assistant is the service which combines LLM with LITRON® to enable searching of internal documents and responses in a chat format. Unlock the full potential of Japanese language documents and maximize their value.
Asset Based Solutions
Syntphony Conversational AI
Syntphony Conversational AI is an enterprise platform for creating and managing virtual agents, using artificial intelligence with GenAI capabilities to understand and deliver hyper-personalized responses to users.
Generative AI
tsuzumi
“tsuzumi” is a large-scale language model that is lightweight yet has top-level Japanese language processing capabilities, helping to reduce the cost needed for learning and tuning. 'tsuzumi' supports both English and Japanese and allows for inferencing on a single GPU or CPU.
Case Studies

Generative AI
We’ve partnered with the CPS using Gen AI to support them in their ambition to reduce delays across the justice system
Decision-driven analytics framework unlocks USD10 million in annual revenue opportunities.
Read the case study
Generative AI
NTT DATA to unleash the potential of Microsoft Azure Open AI Services at Almirall
Read the case study
Generative AI
NTT DATA revolutionises the L'Oréal shopping experience with AI
Lore, a beauty advisor powered by NTT DATA's conversational AI platform, offers hyper-personalised customer service and product recommendations that can be ordered on the fly
Read the case studyIndustry recognition
HFS | 2025
NTT DATA named a Market Leader in HFS Horizons: Generative EnterpriseTM Services, 2025 report
ISG | 2024
NTT DATA named a Leader in the ISG Provider LensTM for Global Generative AI Services
Everest Group | 2024
NTT DATA named a Star Performer in the Everest Group Artificial Intelligence (AI) and Generative AI Services PEAK Matrix® Assessment 2024
Gartner | 2025
NTT DATA is a representative vendor in Gartner’s Market Guide for Generative AI Services for Banking
Our Partners
NTT DATA has a robust partnership strategy for GenAI, forming alliances with major and emerging vendors globally to enhance our technological capabilities. We develop assets and accelerators on top of partner products, creating joint offerings and go-to-market programs to help our clients.
Resource Library
Explore our latest research, insights, white papers and news on the most crucial topics in GenAI
Generative AI
Ethical considerations of GenAI
Future of GenAI: navigating ethical, regulatory and governance challenges.
Generative AI
Workplace culture in the GenAI era
Cultural transformation of organizations and augmented employees in the GenAI era.
Latest Insights
Data & AI
Data Visualization and Business Decision
Generative AI
GenAI Value Chain Transformation
Generative AI
GenAI Infrastructure Services
Generative AI
GenAI Industry Services
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