Operationalizing AI across the enterprise
AI value is realized when intelligence is embedded across infrastructure, systems, data and workflows — securely, responsibly and at scale. NTT DATA helps organizations move from experimentation to execution by combining deep industry domain expertise with platform innovation and engineering scale.
We integrate AI across the enterprise — with humans in control and accountable for outcomes. We identify where AI drives the greatest impact — transforming operations, accelerating innovation, enhancing customer experience and unlocking growth.
AI
Why AI strategy is your business strategy: The acceleration toward an AI-native state
Get the latest global insights on AI adoption, business impact and future trends. The playbook delivers actionable intelligence from 2,567 C-suite and senior leaders across 35 markets and 15 industries.
Get the playbookWhat is AI?
Artificial intelligence (AI) refers to computer systems that can perform tasks requiring human-like intelligence, such as learning, reasoning and problem-solving. Generative AI (GenAI) is a branch of AI that creates new content, like text, images or code, by learning patterns from data and producing original outputs. Agentic AI takes this further by enabling autonomous agents that not only generate content but also make decisions and take actions independently, driving innovation and transforming business processes.
*This description was created with AI.
Our Services
Generative AI
AI Consulting
Navigate the strategic, ethical and organizational implications of AI with our team of experts in AI, data science and business strategy. We’ll help you harness the full potential of AI.
Generative AI
AI Platforms
Empower your business with end-to-end support for creating and operating AI platforms.
Generative AI
AI Industry Services
Enhance your business operations and drive innovation with highly specialized, industry-specific AI solutions that address advanced operational needs.
Generative AI
AI Infrastructure Services
Accelerate your AI initiatives with NTT DATA’s end-to-end services. We help you build, manage and optimize sovereign, private and hybrid cloud environments with rich AI ecosystems.
Generative AI
AI Value Chain Transformation
Identify, implement and measure the value and return from your AI investments. Deploy AI solutions to maximize value, create new opportunities and transform business operations and support activities.
Our tools and platforms
Generative AI Technology Hub (TechHub)
NTT DATA GenAI TechHub offers integrated, prequalified GenAI prototypes and solutions to minimize complexity, reduce risk and speed up adoption. It standardizes output, accelerates ROI and scales efficiently on Microsoft Azure, Amazon Web Services and Google Cloud, supporting improved governance and cost savings.
Asset Based Solutions
Syntphony Intelligent Document Processing
Syntphony Intelligent Document Processing is a multicloud GenAI solution to optimize document processing, enhance content creation and accelerate data insights for tailored and scalable industry-specific and cross-functional use cases.
LITRON
LITRON is a group of AI solutions from NTT DATA designed to accelerate enterprise processes. LITRON Sales, for example, utilizes AI agents specifically for sales operations to maximize the value of customer data.
Asset Based Solutions
Syntphony Conversational AI
Syntphony Conversational AI is an enterprise platform for creating and managing virtual agents, using AI with GenAI capabilities to understand and deliver hyperpersonalized responses to users.
NTT tsuzumi
NTT tsuzumi is a large-scale language model that is lightweight yet has top-level Japanese language processing capabilities. The parameter size of tsuzumi ranges from 0.6 to 7 billion, which is relatively small, reducing the cost needed for learning and tuning. NTT tsuzumi supports both English and Japanese and allows for inferencing on a single GPU or CPU.
Agentic AI
NTT DATA Smart AI Agent™ and Smart AI Agent™ Ecosystem
NTT DATA Smart AI Agent™ helps organizations realize greater value from AI through intelligent automation of operational processes. NTT DATA Smart AI Agent™ Ecosystem helps clients accelerate agentic AI adoption and increase ROI by unifying and aligning vast agentic AI expertise, capabilities and resources across our global operations.
Case Studies
Read how companies in various industries achieved their AI goals by partnering with NTT DATA.
Generative AI
We’ve partnered with the CPS using Gen AI to support them in their ambition to reduce delays across the justice system
Decision-driven analytics framework unlocks USD10 million in annual revenue opportunities.
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Generative AI
NTT DATA to unleash the potential of Microsoft Azure Open AI Services at Almirall
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AI
AI-driven solutions from NTT DATA are redefining the shopping experience at L’Oréal
Lore, a beauty advisor powered by NTT DATA's conversational AI platform, offers hyper-personalised customer service and product recommendations that can be ordered on the fly
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Generative AI
Balfour Beatty uses GenAI to transform its work order assurance process
Read the case studyIndustry recognition
HFS | 2025
NTT DATA named a Market Leader in HFS Horizons: Generative EnterpriseTM Services, 2025 report
ISG | 2024
NTT DATA named a Leader in the ISG Provider LensTM for Global Generative AI Services
ISG | 2025
NTT DATA named a Leader in the ISG Provider Lens® for Agentic AI Services, Global
Everest Group | 2025
NTT DATA named a Major Contender in the Everest Group Artificial Intelligence (AI) and Generative AI Services PEAK Matrix® Assessment 2025
IDC | 2025
NTT DATA named Major Player in the IDC MarketScape: Artificial Intelligence Services Vendor Assessment 2025
Gartner | 2025
NTT DATA is a representative vendor in Gartner’s Market Guide for Generative AI Services for Banking
Our Partners
NTT DATA has a robust partnership strategy for AI, forming alliances with major and emerging vendors globally to enhance our technological capabilities. We develop assets and accelerators on top of partner products, creating joint offerings and go-to-market programs to help our clients.
Resource Library
Explore our latest research, insights, white papers and news on the most crucial topics in AI
Latest Insights
The ISG Provider Lens® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients.
Licensed extracts taken from Everest Group’s PEAK Matrix® Reports, may be used by third parties for use in their own marketing and promotional activities and collateral. Selected extracts from Everest Group’s PEAK Matrix® reports do not necessarily provide the full context of our research and analysis. All research and analysis conducted by Everest Group’s analysts and included in Everest Group’s PEAK Matrix® reports is independent and no organization has paid a fee to be featured or to influence their ranking. To access the complete research and to learn more about our methodology, please visit Everest Group PEAK Matrix® Reports.
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.
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