Generative AI | NTT DATA

Generative AI

Generative AI

Transform operations for quality and productivity to position your organization for growth with our end-to-end practices, assets and responsible GenAI implementation.

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Generative AI: Enabling the future

Revolutionize operations, create new products and revenue streams and enhance customer experience. Our comprehensive suite of services covers everything from consulting and platform creation to industry-specific solutions, infrastructure management and value chain transformation. We provide end-to-end support to enhance your business operations, drive innovation and maximize value.

With our expertise in industry domains and business applications, our consultants collaborate with you to pinpoint specific areas of your operations where generative AI can deliver the most significant value. We can help you select the right models, architectures and partners, while developing the necessary talent and ensuring regulatory compliance and risk management. Work with us to harness the full potential of generative AI and stay ahead.

What is Generative AI?

Generative AI is a type of artificial intelligence that can create new content, such as text, images, music or code. Unlike traditional AI, which focuses on recognizing patterns and making predictions, generative AI uses complex algorithms and models, like neural networks, to generate original and creative outputs. The "generative" aspect indicates its ability to generate new creations autonomously, simulating the creativity of a human. By leveraging vast amounts of data, generative AI can produce human-like responses and innovative solutions, making it a powerful tool in various industries*

*This description was created by generative AI

Our Services

Generative AI

GenAI Consulting

Navigate the strategic, ethical and organizational implications of GenAI. Let our team of experts in AI, data science and business strategy help you harness the full potential of GenAI.

Generative AI

GenAI Platforms

Empower your business in a GenAI-driven reality with end-to-end support for creating and operating generative AI platforms, addressing both technical and operational aspects.

Generative AI

GenAI Industry Services

Enhance your business operations and drive innovation with highly specialized, industry-specific generative AI solutions. Our team leverages deep industry expertise to create vertical GenAI solutions that address advanced operational needs.

Generative AI

GenAI Infrastructure Services

Accelerate your GenAI initiatives with NTT DATA’s end-to-end GenAI Infrastructure Services. We help you build, manage and optimize hybrid cloud and on-prem environments with rich GenAI ecosystems

Generative AI

GenAI Value Chain Transformation

Identify, implement and measure the value and return from your GenAI investments. Deploy GenAI solutions to maximize value, create new opportunities and transform business operations and support activities.

Our Solutions

Read how companies in various industries achieved their GenAI goals by partnering with NTT DATA

Generative AI

NTT DATA TechHub

TechHub offers integrated, prequalified GenAI prototypes and solutions to minimize complexity, reduce risk and speed up adoption. It standardizes output, accelerates ROI and scales efficiently on Microsoft Azure, AWS and Google Cloud, ensuring improved governance and cost savings.

Asset Based Solutions

Syntphony Intelligent Document Processing

It is the AI-based document processing platform that transforms and automates document management. It automates the processing of documents and texts of any type, and even extracts the most relevant fields and answers questions about any information contained in them. It combines AI with other technologies such as Machine Learning, NLP, OCR, LLMs, etc.

Generative AI

LITRON

LITRON is a document comprehension AI that can read and comprehend Japanese text quickly and accurately. LITRON® Generative Assistant is the service which combines LLM with LITRON® to enable searching of internal documents and responses in a chat format. Unlock the full potential of Japanese language documents and maximize their value.

Asset Based Solutions

Syntphony Conversational AI

Syntphony Conversational AI is an enterprise platform for creating and managing virtual agents, using artificial intelligence with GenAI capabilities to understand and deliver hyper-personalized responses to users.

Generative AI

tsuzumi

“tsuzumi” is a large-scale language model that is lightweight yet has top-level Japanese language processing capabilities, helping to reduce the cost needed for learning and tuning. 'tsuzumi' supports both English and Japanese and allows for inferencing on a single GPU or CPU.

Case Studies

Generative AI

We’ve partnered with the CPS using Gen AI to support them in their ambition to reduce delays across the justice system

Decision-driven analytics framework unlocks USD10 million in annual revenue opportunities.

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Robots shaking hands

Generative AI

NTT DATA to unleash the potential of Microsoft Azure Open AI Services at Almirall

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a young woman using a smart phone in a city at night

Generative AI

NTT DATA revolutionises the L'Oréal shopping experience with AI

Lore, a beauty advisor powered by NTT DATA's conversational AI platform, offers hyper-personalised customer service and product recommendations that can be ordered on the fly

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Industry recognition

HFS | 2025
NTT DATA named a Market Leader in HFS Horizons: Generative EnterpriseTM Services, 2025 report

ISG | 2024
NTT DATA named a Leader in the ISG Provider LensTM for Global Generative AI Services

Everest Group | 2024
NTT DATA named a Star Performer in the Everest Group Artificial Intelligence (AI) and Generative AI Services PEAK Matrix® Assessment 2024

Gartner | 2025
NTT DATA is a representative vendor in Gartner’s Market Guide for Generative AI Services for Banking

Our Partners

NTT DATA has a robust partnership strategy for GenAI, forming alliances with major and emerging vendors globally to enhance our technological capabilities. We develop assets and accelerators on top of partner products, creating joint offerings and go-to-market programs to help our clients.

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Resource Library

Explore our latest research, insights, white papers and news on the most crucial topics in GenAI

Generative AI

Ethical considerations of GenAI

Future of GenAI: navigating ethical, regulatory and governance challenges.

Generative AI

Workplace culture in the GenAI era

Cultural transformation of organizations and augmented employees in the GenAI era.

How can we help you

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