CX and Digital Products

The catalyst for business growth

Accelerate growth by creating intuitive experiences that deepen connections by prioritizing user needs to increase customer satisfaction, loyalty and advocacy. Our comprehensive services span consulting, design, data intelligence and engineering, addressing specific business needs for a wide variety of industries from healthcare to retail to financial services, automotive and more.

With over 15,000 experts in 20 design studios across nine countries, our global presence gives our clients an edge — especially those who need a partner to support them across multiple geographies. We integrate advanced technologies like GenAI, augmented and virtual reality (AR/VR), IoT and predictive analytics to support seamless digital journeys.

Our Services

We have a full portfolio to help you achieve your business goals

CX and Digital Products

CX Strategy

We delve deep into market intelligence and CX insights and put your customers at the heart of the strategy to boost engagement and help you achieve tangible results.

CX and Digital Products

XD and Digital Products

Delight users and achieve your delivery, growth and revenue goals with fast, effective and easy-to-use digital products.

CX and Digital Products

Marketing and Commerce

Amplify your brand impact and fuel growth with dynamic campaigns, creative content, and cutting-edge martech solutions.

CX and Digital Products

Customer Experience and Omnichannel

Transform, accelerate and future-proof customer engagement with our cloud-based contact center solutions and omnichannel experiences.

Our Impact

15K+

digital products and CX professionals

studios across the globe

global clients

customer engagements each year

Our Solutions

Asset Based Solutions

Syntphony Conversational AI

Syntphony Conversational AI is an enterprise platform for creating and managing virtual agents that uses artificial intelligence with Generative AI to understand and deliver hyper-personalised responses to users.

Asset Based Solutions

Syntphony Inmersive Experiences

Syntphony Immersive Experiences is the enterprise extended reality platform. It enables the creation of VR and immersive experiences on a large scale.

Asset Based Solutions

Syntphony Loyalty

It is the centralised SaaS platform in the cloud that integrates all loyalty solutions to achieve business objectives by influencing customer behaviour and surprising them with an innovative, useful and personalised user experience. A solution that also includes collaborative elements, social networking and gamification.

Digital Experience Research Center

The DX Research Center partners with clients to conduct research on motivations and barriers for users when interacting with emerging technologies such as AI, XR and voice assistants, so enabling optimized digital experiences to be created.

Customer Engagement LAB

The Customer Engagement LAB is an innovative facility where NTT DATA CX specialists work with clients to solve business challenges, prototype solutions and test them to ensure they deliver an optimized customer experience.

Tangity Design Studio

This global design studio works hand-in-hand with CX specialists and other professionals in NTT DATA to ideate meaningful and memorable experiences for clients and create products and services with a real human and business purpose.

Industry recognition

Everest Group | 2024
Major Contender, Enterprise Immersive Experience Services PEAK MATRIX® Assessment 2024

ADI Compasso d’Oro Award | 2024
NTT DATA and ACEA win the prestigious Compasso d'Oro award for design of a sustainable water management system built for a more ecofriendly future.

The Forum for Public Administration in Italy | 2024
NTT DATA was recognized for the UNICA National School Program experience design at the PA FORUM 2024

Cannes Lions | 2024
NTT DATA sponsored the 2024 Young Lions Competitions