​Retail and consumer packaged goods​ | NTT DATA

Retail

​Retail and consumer packaged goods​

Step into a new era of retail and consumer packaged goods, using our technology and expertise to deliver seamless, personalized and sustainable shopping experiences.

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The next wave of retail and CPG: Smarter, faster and more connected

To stay ahead of the competition, you need products and experiences that resonate with today’s connected consumers. We’re at the forefront of retail and CPG transformation, equipping the world’s leading producers and retailers with cutting-edge solutions driven by AI, cloud and data analytics to reimagine how they streamline their operations and engage their customers.

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Our Impact

24+

years’ extensive experience in the retail sector

200+

global retail clients

33%

of the global top 15 retails are NTT DATA clients

300+

retail-specific SMEs and consultants

Our Services

Discover how we can transform your retail operations.

Retail and CPG

Consulting Services

Optimize operations, enhance customer experiences and stay ahead of market trends with our consulting services. From digital transformation to AI-driven insights, we empower you to adapt, scale and compete.

Retail and CPG

Change Management

Navigate organizational transformations with customized strategies for smooth transitions and employee adoption.

Retail and CPG

Customer Experience

Transform the customer experience with seamless, personalized interactions on all channels, and enhance customer satisfaction and loyalty through data-driven insights and innovative solutions.

Retail and CPG

Financial Management and Compliance

Simplify financial operations with predictive analytics, real-time reporting and compliance-focused solutions to drive profitability.

Retail and CPG

Innovative Strategies

Stay ahead of industry trends with cutting-edge technologies and structured innovation programs tailored to your business needs.

Retail and CPG

Marketing and Sales

Elevate customer engagement and drive revenue with targeted marketing strategies, personalized insights and data-driven sales optimization.

Retail and CPG

Product Development and Merchandising

Accelerate innovation through agile methodologies and continuous delivery for robust, scalable and user-centric digital products.

Retail and CPG

Production and Quality Control

Enhance operational efficiency and ensure product excellence through advanced process optimization and predictive maintenance.

Retail and CPG

Retail Execution and Perfect Store

Improve in-store experiences with AI-powered image recognition, advanced analytics and expert consulting services. We can help you maximize product availability and sales performance by optimizing shelf compliance and planogram execution.

Retail and CPG

Store Operations

Create seamless shopping experiences and improve in-store efficiency with smart layouts, technology integration, data-driven insights, and ecommerce and m-commerce solutions.

Retail and CPG

Agile Supply Chain

Build a resilient, agile supply chain powered by agentic AI and predictive analytics. Make real-time decisions that elevate customer performance and accelerate progress toward sustainability goals.

Retail and CPG

Supply Chain and Logistics

Optimize inventory, transportation and logistics operations with scalable, integrated solutions for cost efficiency and agility.

Retail and CPG

Supplier and Sourcing Management

Optimize procurement process through strategic cost management, operational efficiency and proactive supplier collaboration using data-driven and AI enabled solutions.

Retail and CPG

Sustainability

Drive environmental responsibility with sustainable solutions that reduce carbon footprints, optimize resource usage and promote sustainable growth.

Retail and CPG

Training and Learning

Empower teams with scalable training solutions and continuous learning programs designed to boost productivity and engagement.

Selected Solutions

Asset Based Solutions

Syntphony Payments

It is NTT DATA's SaaS payment management platform. It offers full control and flexibility to create value for the end customer and securely manages all payment methods and channels.

Asset Based Solutions

Syntphony Perfect Store

Syntphony Perfect Store revolutionises product recognition and in-store payments. It enables direct product recognition with augmented reality and AI-powered machine learning. Welcome to the perfect shop and the perfect category.

Asset Based Solutions

Syntphony Pricing Management

Smarter pricing and higher profits. Syntphony Pricing Management addresses the challenges of traditional pricing with intelligent pricing management that ensures consistency across all channels. It allows you to track every pricing process at any time.

Asset Based Solutions

Syntphony Loyalty

It is the centralised SaaS platform in the cloud that integrates all loyalty solutions to achieve business objectives by influencing customer behaviour and surprising them with an innovative, useful and personalised user experience. A solution that also includes collaborative elements, social networking and gamification.

Asset Based Solutions

Syntphony Conversational AI

Syntphony Conversational AI is an enterprise platform for creating and managing virtual agents that uses artificial intelligence with Generative AI to understand and deliver hyper-personalised responses to users.

Unattended shops

Thanks to our solutions, retailers can offer an autonomous shopping experience 24 hours a day. With Scan&Go, customers can scan products and pay for them from their mobile, and with Grab&Go, they can grab products directly from the shelves and leave the shop without going through the checkout, as the payment is processed automatically.

Sales & marketing efficiency

Our advanced analytics models enable you to use customer financial data to strengthen customer loyalty, adopting data-driven marketing techniques and personalising the customer experience in both B2B and B2C.

Case Studies

Explore how organizations in retail and CPG achieved their goals by partnering with NTT DATA.

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Vion Food Group

Vion and NTT DATA developed a comprehensive supply chain roadmap and identified improvement opportunities that could save close to 10% savings per year in transport costs.

Read the case study
Beverage

Revolutionizing retail trade spend with GenAI

We helped executives unlock $10 million in revenue at this global beverage leader through easy access to data and insights, powered by GenAI.

Read the case study
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Whisker

Our supply chain consultants developed an optimized packaging solution for Whisker that would save costs, improve lineside storage space and reduce waste, all while making unboxing easier for customers.

Read the case study

Our Partners

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How can we help you

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