The next wave of retail and CPG: Smarter, faster and more connected
To stay ahead of the competition, you need products and experiences that resonate with today’s connected consumers. We’re at the forefront of retail and CPG transformation, equipping the world’s leading producers and retailers with cutting-edge solutions driven by AI, cloud and data analytics to reimagine how they streamline their operations and engage their customers.
Our Impact
years’ extensive experience in the retail sector
global retail clients
of the global top 15 retails are NTT DATA clients
retail-specific SMEs and consultants
Our Services
Discover how we can transform your retail operations.
Retail and CPG
Consulting Services
Optimize operations, enhance customer experiences and stay ahead of market trends with our consulting services. From digital transformation to AI-driven insights, we empower you to adapt, scale and compete.
Retail and CPG
Change Management
Navigate organizational transformations with customized strategies for smooth transitions and employee adoption.
Retail and CPG
Customer Experience
Transform the customer experience with seamless, personalized interactions on all channels, and enhance customer satisfaction and loyalty through data-driven insights and innovative solutions.
Retail and CPG
Financial Management and Compliance
Simplify financial operations with predictive analytics, real-time reporting and compliance-focused solutions to drive profitability.
Retail and CPG
Innovative Strategies
Stay ahead of industry trends with cutting-edge technologies and structured innovation programs tailored to your business needs.
Retail and CPG
Marketing and Sales
Elevate customer engagement and drive revenue with targeted marketing strategies, personalized insights and data-driven sales optimization.
Retail and CPG
Product Development and Merchandising
Accelerate innovation through agile methodologies and continuous delivery for robust, scalable and user-centric digital products.
Retail and CPG
Production and Quality Control
Enhance operational efficiency and ensure product excellence through advanced process optimization and predictive maintenance.
Retail and CPG
Retail Execution and Perfect Store
Improve in-store experiences with AI-powered image recognition, advanced analytics and expert consulting services. We can help you maximize product availability and sales performance by optimizing shelf compliance and planogram execution.
Retail and CPG
Store Operations
Create seamless shopping experiences and improve in-store efficiency with smart layouts, technology integration, data-driven insights, and ecommerce and m-commerce solutions.
Retail and CPG
Agile Supply Chain
Build a resilient, agile supply chain powered by agentic AI and predictive analytics. Make real-time decisions that elevate customer performance and accelerate progress toward sustainability goals.
Retail and CPG
Supply Chain and Logistics
Optimize inventory, transportation and logistics operations with scalable, integrated solutions for cost efficiency and agility.
Retail and CPG
Supplier and Sourcing Management
Optimize procurement process through strategic cost management, operational efficiency and proactive supplier collaboration using data-driven and AI enabled solutions.
Retail and CPG
Sustainability
Drive environmental responsibility with sustainable solutions that reduce carbon footprints, optimize resource usage and promote sustainable growth.
Retail and CPG
Training and Learning
Empower teams with scalable training solutions and continuous learning programs designed to boost productivity and engagement.
Selected Solutions
Asset Based Solutions
Syntphony Payments
It is NTT DATA's SaaS payment management platform. It offers full control and flexibility to create value for the end customer and securely manages all payment methods and channels.
Asset Based Solutions
Syntphony Perfect Store
Syntphony Perfect Store revolutionises product recognition and in-store payments. It enables direct product recognition with augmented reality and AI-powered machine learning. Welcome to the perfect shop and the perfect category.
Asset Based Solutions
Syntphony Pricing Management
Smarter pricing and higher profits. Syntphony Pricing Management addresses the challenges of traditional pricing with intelligent pricing management that ensures consistency across all channels. It allows you to track every pricing process at any time.
Asset Based Solutions
Syntphony Loyalty
It is the centralised SaaS platform in the cloud that integrates all loyalty solutions to achieve business objectives by influencing customer behaviour and surprising them with an innovative, useful and personalised user experience. A solution that also includes collaborative elements, social networking and gamification.
Asset Based Solutions
Syntphony Conversational AI
Syntphony Conversational AI is an enterprise platform for creating and managing virtual agents that uses artificial intelligence with Generative AI to understand and deliver hyper-personalised responses to users.
Unattended shops
Thanks to our solutions, retailers can offer an autonomous shopping experience 24 hours a day. With Scan&Go, customers can scan products and pay for them from their mobile, and with Grab&Go, they can grab products directly from the shelves and leave the shop without going through the checkout, as the payment is processed automatically.
Sales & marketing efficiency
Our advanced analytics models enable you to use customer financial data to strengthen customer loyalty, adopting data-driven marketing techniques and personalising the customer experience in both B2B and B2C.
Case Studies
Explore how organizations in retail and CPG achieved their goals by partnering with NTT DATA.
Vion Food Group
Vion and NTT DATA developed a comprehensive supply chain roadmap and identified improvement opportunities that could save close to 10% savings per year in transport costs.
Read the case study
Revolutionizing retail trade spend with GenAI
We helped executives unlock $10 million in revenue at this global beverage leader through easy access to data and insights, powered by GenAI.
Read the case study
Whisker
Our supply chain consultants developed an optimized packaging solution for Whisker that would save costs, improve lineside storage space and reduce waste, all while making unboxing easier for customers.
Read the case studyRelated Insights
How can we help you
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