A comprehensive approach to AI transformation
We help you navigate the strategic, ethical and organizational implications of AI to ensure transformative and sustainable business value. Our comprehensive approach covers strategy and governance through to execution and change management. Our experts provide insight-led guidance, integrate ethical principles, identify and prioritize key use cases, and conduct cost–benefit analyses. We also help select the best deployment models, generative and agentic AI options, and technology vendors, while ensuring a smooth transition with cultural and technical training. Let us guide your AI journey to lasting business success.
AI
Why AI strategy is your business strategy: The acceleration toward an AI-native state
Get the latest global insights on AI adoption, business impact and future trends. The playbook delivers actionable intelligence from 2,567 C-suite and senior leaders across 35 markets and 15 industries.
Get the playbookOur approach
With 40+ years of AI-focused R&D and a leading team of experts in AI, data science and business strategy, NTT DATA can help you harness the full potential of AI.
Assessment and planning
Following an assessment of your AI landscape and business needs, we help identify and prioritize AI use cases and tailor a strategy to integrate AI into your operations.
Roadmap development
A comprehensive roadmap includes steps to define your needs, select the right technology, gather data, create a proof of concept, train the model, integrate it into the application and create continuous feedback.
AI solution design
We collaborate with you to choose the right models, agents, algorithms and tools for a prototype, and a model we can train using responsible AI principles, always prioritizing the user experience.
Implementation support
From pilot projects to full-scale AI deployments, we provide end-to-end support to ensure your AI solutions are implemented successfully with minimal disruption.
Technology and innovation
We leverage the latest advances in technology to drive AI innovation. Solutions are designed to integrate seamlessly with existing systems and processes.
People and culture
Our consulting services focus on fostering a culture of innovation and ensuring your team is trained and equipped to leverage AI effectively.
Compliance and governance
We help you navigate the complex landscape of AI ethics, safety and compliance. Our solutions are designed to meet the highest standards of data privacy and security.
Responsible AI
We prioritize the ethical use of AI, ensuring that your GenAI initiatives are transparent, fair, and aligned with your values and those of your stakeholders.
Agentic AI deployment and orchestration
We design and implement autonomous AI agents to execute multistep tasks and orchestrate processes across integrated systems, enhancing platform-driven automation.
Our Impact
adoption rate of GenAI initiatives
positive feedback on GenAI adoption programs
ROI in Copilot adoption programs
Case Studies
Generative AI
Information discovery acceleration: a moonshot realized
Lessons learned from our work enabled Virgin Media O2 to extract new value from enterprise IT documentation.
Read the case study
Generative AI
Generative AI boosts productivity at MASORANGE
NTT DATA implemented MS Copilot at MASORANGE, significantly enhancing the management of daily tasks for their employees.
Read the case studyIndustry recognition
HFS | 2025
NTT DATA named a Market Leader in HFS Horizons: Generative Enterprise™ Services, 2025 report
ISG | 2025
NTT DATA named a Leader in the ISG Provider Lens® for Generative AI Services, Global
ISG | 2025
NTT DATA named a Leader in the ISG Provider Lens® for Agentic AI Services, Global
Everest Group | 2025
NTT DATA named a Major Contender in the Everest Group Artificial Intelligence (AI) and Generative AI Services PEAK Matrix® Assessment 2025
IDC | 2025
NTT DATA named Major Player in the IDC MarketScape: Artificial Intelligence Services Vendor Assessment 2025
Our Partners
NTT DATA has a robust partnership strategy for AI. We leverage our expertise and strong relationships with hyperscalers to quickly build and execute solutions. Additionally, we cultivate deep knowledge and experience with other key platform and tool vendors to bring a broad array of technology capabilities to each solution we build. This combination enables NTT DATA to offer client-specific solutions that deliver business outcomes in rapid timeframes.
Latest insights
Enterprise Networking
Your network is now at the center of the AI conversation
Infrastructure Solutions
5 misconceptions about AI security: Here’s where the real risk exists
About ISG Provider Lens® Research
The ISG Provider Lens® Quadrant research series is the only service provider evaluation of its kind to combine empirical, data-driven research and market analysis with the real-world experience and observations of ISG's global advisory team. Enterprises will find a wealth of detailed data and market analysis to help guide their selection of appropriate sourcing partners, while ISG advisors use the reports to validate their own market knowledge and make recommendations to ISG's enterprise clients.
Licensed extracts taken from Everest Group’s PEAK Matrix® Reports, may be used by third parties for use in their own marketing and promotional activities and collateral. Selected extracts from Everest Group’s PEAK Matrix® reports do not necessarily provide the full context of our research and analysis. All research and analysis conducted by Everest Group’s analysts and included in Everest Group’s PEAK Matrix® reports is independent and no organization has paid a fee to be featured or to influence their ranking. To access the complete research and to learn more about our methodology, please visit Everest Group PEAK Matrix® Reports.
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the icons.
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