The automotive industry is revolutionising
As the car progresses through the evolutionary levels of autonomous driving, the automotive industry must keep pace with the change and retain customer loyalty to remain successful. The OEMs will have a new relationship with the customer, mechanics will become IT specialists and car-sharing will continue to grow.
The expectations for modern customer experiences have been set outside the automotive industry. However, the greatest power the industry has is that you own the physical environment within which your consumers engage with you. This gives you a fantastic opportunity for change. It has been proven by fast-moving digital businesses that centring the whole organisation around customer needs changes every part of the company. Not just, marketing, sales and care, but your people, operations, manufacturing processes and the culture of your company will change.
This is a journey, that we can support on.
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