NTT DATA at The 154th Open
NTT DATA has proudly supported The Open as its official IT provider since 2013 and returns this year as the official IT consultancy, bringing new digital innovations for spectators at Royal Birkdale.
The NTT DATA Wall and ShotView will turn live data and AI-driven insights into precision shot-tracking and detailed player insights, bringing fans closer to the action at one of the world’s finest links courses.
Highlights from The 154th Open
Stay tuned as we release new videos from The 154th Open, highlighting breakthrough data stories, AI-driven insights and digital experiences from Royal Birkdale. Here are some of the highlights from The 153rd Open at Royal Portrush.
NTT DATA Wall: Inside the Experience at The 154th Open
The NTT DATA Wall returns as the centerpiece of the Spectator Village at Royal Birkdale, delivering real-time data, broadcast highlights and compelling stories from across the Championship.
Building on more than a decade of innovation, NTT DATA is using the most powerful GPUs available and sophisticated gaming tools to transform more than 120,000 data points from the course into an immersive, engaging second-screen experience. Every shot is mapped with pinpoint accuracy and presented in the context of other shots on the same hole, giving fans a fuller picture of the state of play than ever. Heat maps show each hole and green in photo-real detail, while virtual cameras follow each shot across vast greens. The virtual course also draws on real-time weather data, creating an accurate mirror of the real conditions at Royal Birkdale.
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ShotView: Getting closer to the action with data
At The 154th Open, ShotView continues to evolve, combining digital-twin technology and advanced analytics to provide deeper visibility of player performance and strategy.
ShotView launched at The 150th Open in St Andrews in 2022 and has since become a fan favorite during Championship week.
Designed for both casual fans and dedicated golf enthusiasts, ShotView makes it easier than ever to explore the game through interactive visualizations, real-time shot-tracking and enhanced statistical analysis.
Digital-twin technologies and analytics are transforming every industry through deeper insights derived from real-time data.
NTT DATA and The R&A
NTT DATA's partnership with The R&A began in 2013, marking the start of a dynamic collaboration that has significantly transformed the spectator experience of The Open, golf's original Championship and the only golf Major outside the US.
Over the years, this partnership has focused on leveraging NTT DATA's extensive capabilities in digital and IT solutions to set new standards in sports technology and fan engagement, supporting The R&A's mission to grow the game globally while maintaining its rich traditions.
Timeline
The 154th Open at Royal Birkdale sees NTT DATA continue to enrich the fan experience through data-powered insights, immersive storytelling and technological innovation, demonstrating how digital technologies can create meaningful impact at one of sport's most iconic Championships.
2022
Celebrating The Open's 150th year, we introduced the groundbreaking ShotView technology, enhancing fan engagement with live, data-driven insights.
2023
ShotView technology, updates to the NTT DATA Wall and the debut of an AI-driven digital human created new experiences for spectators.
2024
ShotView 2.0 was launched and more accurate insights were presented on the NTT DATA Wall, bringing fans closer to the action than ever before. We also showcased the transformative power of a private 5G network for enabling the next generation of technology-driven transformation.
2025
At The 153rd Open at Royal Portrush, NTT DATA continued to enhance the fan experience through its digital and IT solutions, both onsite and online. The partnership further demonstrated how technology and data can support The R&A’s mission to grow the game globally while maintaining its rich tradition.
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