The IDC Market Note is part of a series that analyses companies that have had successes in their strategies to promote a gender balance. Despite many years of effort and investment, the participation of women in technology-related roles in Europe remains at 17%. As digital transformation continues in organisations and society, the inclusion of all groups in the development of technology and the adaption of technology to the needs of enterprise and society becomes crucial.
- Investments in raising the percentage of females have three drivers: brand recognition among employees and society, improved innovation through increased diversity, and a decrease of the tech skills gap by broadening the recruitment base.
- Even though experience is growing as investment programs for women in tech progress, there is no single approach that has proven successful. For an organisation investing in raising the percentage of female tech professionals, several different approaches are required.
- Culture and tradition play a significant role. The approaches required vary depending on company culture, local culture, and tradition in the country and region for which the program is intended.
- NTT DATA has a variety of initiatives for increasing diversity such as programs for young females, innovation labs for the youth, a 12-week tech academy in the U.K., and a campaign to promote female stories and role models in the tech industry. NTT DATA’s initiatives are excellent examples of how practices to balance genders and promote inclusion in Europe can be improved.