A comprehensive approach to GenAI transformation
We help you navigate the strategic, ethical and organizational implications of generative AI to ensure transformative and sustainable business value. Our comprehensive approach covers strategy and governance through to execution and change management. Our experts provide insight-led guidance, integrate ethical principles, identify and prioritize key use cases, and conduct cost–benefit analyses. We also help select the best deployment models and technology vendors and ensure a smooth transition with cultural and technical training. Let us guide your GenAI journey to lasting business success.
Our approach
With 40+ years of AI-focused R&D and a leading team of experts in AI, data science and business strategy, NTT DATA can help you harness the full potential of GenAI.
Generative AI
Assessment and planning
Following an assessment of your AI landscape and business needs, we help identify and prioritize GenAI use cases and tailor a strategy to integrate GenAI into your operations.
Generative AI
Roadmap development
A comprehensive roadmap includes steps to define your needs, select the right technology, gather data, create a proof of concept, train the model, integrate it into the application and create continuous feedback.
Generative AI
AI solution design
We collaborate with you to choose the right models, algorithms and tools for a prototype, and a model we can train using responsible GenAI principles, always prioritizing the user experience.
Generative AI
Implementation support
From pilot projects to full-scale GenAI deployments, we provide end-to-end support to ensure your GenAI solutions are implemented successfully with minimal disruption.
Generative AI
Technology and innovation
We leverage the latest advances in technology to drive GenAI innovation. Solutions are designed to integrate seamlessly with existing systems and processes.
Generative AI
People and culture
Our consulting services focus on fostering a culture of innovation and ensuring your team is trained and equipped to leverage GenAI effectively.
Generative AI
Compliance and governance
We help you navigate the complex landscape of GenAI ethics, safety and compliance. Our solutions are designed to meet the highest standards of data privacy and security.
Generative AI
Responsible AI
We prioritize the ethical use of AI, ensuring that your GenAI initiatives are transparent, fair, and aligned with your values and those of your stakeholders.
Our Impact
adoption rate of GenAI initiatives
positive feedback on GenAI adoption programs
ROI in Copilot adoption programs
There should be no GenAI strategy separate from a business strategy. The goal shouldn’t be just to have these strategies in place but also to understand how they combine within the organization and to have the right culture to solve your business challenges in the best way possible.
Case Studies
Generative AI
Information discovery acceleration: a moonshot realized
Lessons learned from our work enabling Virgin Media O2 to extract new value from enterprise IT documentation.
Read the case study
Generative AI
Generative AI boosts productivity at MASORANGE
NTT DATA implemented MS Copilot at MASORANGE, significantly enhancing the management of daily tasks for their employees.
Read the case studyIndustry recognition
HFS | 2025
NTT DATA named a Market Leader in HFS Horizons: Generative EnterpriseTM Services, 2025 report
ISG | 2024
NTT DATA named a Leader in the ISG Provider LensTM for Global Generative AI Services
Everest Group | 2024
NTT DATA recognized as a Star Performer in the Everest Group Artificial Intelligence (AI) and Generative AI Services PEAK Matrix® Assessment 2024
Latest insights
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