GenAI Consulting | NTT DATA

Generative AI

GenAI Consulting

Unlock the potential of generative AI by prioritizing use cases, designing responsible solutions, and adopting AI training and organizational change management.

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A comprehensive approach to GenAI transformation

We help you navigate the strategic, ethical and organizational implications of generative AI to ensure transformative and sustainable business value. Our comprehensive approach covers strategy and governance through to execution and change management. Our experts provide insight-led guidance, integrate ethical principles, identify and prioritize key use cases, and conduct cost–benefit analyses. We also help select the best deployment models and technology vendors and ensure a smooth transition with cultural and technical training. Let us guide your GenAI journey to lasting business success.

Our approach

With 40+ years of AI-focused R&D and a leading team of experts in AI, data science and business strategy, NTT DATA can help you harness the full potential of GenAI.

Generative AI

Assessment and planning

Following an assessment of your AI landscape and business needs, we help identify and prioritize GenAI use cases and tailor a strategy to integrate GenAI into your operations.

Generative AI

Roadmap development

A comprehensive roadmap includes steps to define your needs, select the right technology, gather data, create a proof of concept, train the model, integrate it into the application and create continuous feedback.

Generative AI

AI solution design

We collaborate with you to choose the right models, algorithms and tools for a prototype, and a model we can train using responsible GenAI principles, always prioritizing the user experience.

Generative AI

Implementation support

From pilot projects to full-scale GenAI deployments, we provide end-to-end support to ensure your GenAI solutions are implemented successfully with minimal disruption.

Generative AI

Technology and innovation

We leverage the latest advances in technology to drive GenAI innovation. Solutions are designed to integrate seamlessly with existing systems and processes.

Generative AI

People and culture

Our consulting services focus on fostering a culture of innovation and ensuring your team is trained and equipped to leverage GenAI effectively.

Generative AI

Compliance and governance

We help you navigate the complex landscape of GenAI ethics, safety and compliance. Our solutions are designed to meet the highest standards of data privacy and security.

Generative AI

Responsible AI

We prioritize the ethical use of AI, ensuring that your GenAI initiatives are transparent, fair, and aligned with your values and those of your stakeholders.

Our Impact

80%+

adoption rate of GenAI initiatives

80%

positive feedback on GenAI adoption programs

320%

ROI in Copilot adoption programs

There should be no GenAI strategy separate from a business strategy. The goal shouldn’t be just to have these strategies in place but also to understand how they combine within the organization and to have the right culture to solve your business challenges in the best way possible.

David Pereira
Chief GenAI Officer, NTT DATA Europe and Latin America

Case Studies

Generative AI

Information discovery acceleration: a moonshot realized

Lessons learned from our work enabling Virgin Media O2 to extract new value from enterprise IT documentation.

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Generative AI

Generative AI boosts productivity at MASORANGE

NTT DATA implemented MS Copilot at MASORANGE, significantly enhancing the management of daily tasks for their employees.

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Industry recognition

HFS | 2025
NTT DATA named a Market Leader in HFS Horizons: Generative EnterpriseTM Services, 2025 report

ISG | 2024
NTT DATA named a Leader in the ISG Provider LensTM for Global Generative AI Services

Everest Group | 2024
NTT DATA recognized as a Star Performer in the Everest Group Artificial Intelligence (AI) and Generative AI Services PEAK Matrix® Assessment 2024

How can we help you

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