London, UK – 4 August 2025 – NTT DATA, a global leader in digital business and technology services, today announced the establishment of new Centres of Excellence (CoEs) across the United Kingdom, through an expansion of its strategic technology partnership with Sprinklr (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises. These specialist hubs will enhance NTT DATA’s ability to deliver innovative, AI-driven customer experience solutions at scale.
Today’s customers expect interactions that feel effortless, personal and connected across all channels. Yet 50% of brands struggle to capture the customer data needed to create truly unified experiences. This expanded partnership gives channel partners the tools to help businesses close that gap with AI-driven solutions aligned to how people engage today.
This latest collaboration builds on years of successful partnership in which NTT DATA has successfully integrated Sprinklr’s leading AI capabilities into its global service portfolio. The newly formed delivery teams and CoEs will serve as specialist hubs for delivery excellence, technical enablement, and scalable go-to-market solutions. NTT DATA experts will leverage Sprinklr’s AI-based Unified-CXM platform to help joint clients accelerate time to value through faster, more effective customer experience transformation.
Enterprises today face mounting pressure to deliver real-time, personalised engagement across increasingly complex customer journeys. By expanding our partnership with Sprinklr and investing in new Centres of Excellence, we’re equipping clients with the tools and expertise to deliver consistent, high-impact customer experiences that drive measurable business outcomes.
By bringing together NTT DATA’s deep industry expertise and proven delivery capabilities with Sprinklr’s AI native Unified-CXM platform, we are enabling customers to transform their experience strategies. This partnership will empower customer-facing teams with a connected, intelligence-led model to deliver seamless, consistent experiences – where every customer touchpoint creates value and insight.