Gartner Digital Twin of the Customer

Learn how

NTT DATA is very pleased to offer you this complimentary copy of the Gartner® analyst report : 4 Foundational Steps to Get Started With Your Digital Twin of the Customer.

We believe this report is a practical introduction to a topic of exceptional importance to every enterprise: how to build a true 360^o, in-depth understanding of customer motivation, decision drivers, factors that influence their choices, and to do it without risk of breaking data privacy regulations.

The report  sets out a ‘’four-step approach to build the functional architecture to create the mirror and simulation twins by aligning with business purpose and intent.’’ This digital twin is a true model of customer behavior, and allows you to try out a wide range of “what if” scenarios, testing responses with surprising accuracy.

Gartner tells us that most organizations have pursued a 360-degree view of the customer with few reporting success due to cost, diminishing returns on data collection, increasing privacy regulations and other factors.

Following the Gartner model will enable you to get started and demonstrate usable output quickly, encouraging your enterprise to invest in success.

The DToC approach provide the customer insights every enterprise needs at high speed and comparatively low cost.Digital Twins are essential tools across many different industry sectors. The DToC brings these same insight, planning and targeting benefits into the world of the customer experience.

Click below to download: 4 Foundational Steps to Get Started With Your Digital Twin of the Customer [Published August 18^th 2023].

Disclaimer

Gartner, 4 Foundational Steps to Get Started With Your Digital Twin of the Customer, Melissa Davis, Alfonso Velosa, 18 August 2023  

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.