NTT DATA revolutionises the L'Oréal shopping experience with AI | NTT DATA

Case Study - Mon, 26 February 2024

NTT DATA revolutionises the L'Oréal shopping experience with AI

Lore, a beauty advisor powered by NTT DATA's conversational AI platform, offers personalised customer service and product recommendations that can be ordered on the fly.

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Discover a breakthrough innovation in the beaut world

Lore was designed to disrupt customer service through bots. Bots are usually programmed to provide only limited answers, reducing accuracy as queries become more complex. L'Oréal then decided to take interactions with its consumers to the next level and co-created this virtual assistant with NTT DATA, allowing hyper-personalized communication with each customer based on natural language, just like a human being.

At the core of the solution is eva, the conversational AI platform developed by NTT DATA to create and manage virtual assistants with generative AI, which also integrates the power of the latest Open AI innovations to deliver this solution that can understand written and spoken conversations with remarkable fluency.

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Case Study

Revolutionising the beauty world with AI

Offering personalised customer service and product recommendations that can be ordered on the fly.

Download Case Study

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