NTT DATA helped Ascot Group choose the best technologies to transform its business and raise productivity to a new level | NTT DATA

Case Study - Wed, 28 July 2021

NTT DATA helped Ascot Group choose the best technologies to transform its business and raise productivity to a new level

Easy access to reliable, quality-assured data enables better decision-making in a risky business

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Practical solutions deliver data-driven benefits

“Access to automated, quality-assured data and the automation of administrative tasks have increased the average productivity of all our teams by 20%. We’ve also achieved annual operational cost savings of approximately $3 million.”

Steve Bardell, COO, Ascot Group


Ascot is a specialty insurance group operating from London, Bermuda and the US. It aims to use technology to take a unified approach across all its operations, delivering innovative products for unusual situations. For instance, 2020 saw Ascot providing insurance cover to help guard against any breaks in the global cold chain for companies distributing Covid-19 vaccinations.

Assessing and managing risk successfully relies on giving people access to the right information. The latest digital technologies can deliver a step change in the ability of insurers to manage and interpret data. Ascot knew it needed to transform its use of data to stay ahead of its competitors, but it was unsure about the best way to go about it.

In 2019, Ascot’s team in London therefore decided to accelerate its digital transformation and invited several potential partners to come up with a plan.

“There are so many important technologies coming through, from artificial intelligence and blockchain to the cloud and Internet of Things. We wanted to know what our priorities should be,” says Steve Bardell, COO with Ascot. “It was clear right away that NTT DATA had a framework for performing the work. Their proposal was very clear, concise and practical and really answered our questions.”

The initial engagement in London proved so successful that Ascot decided to expand the scope of the work and develop a Global Digital Strategy for the entire Ascot Group, the heart of which was a set of recommendations which had a Data Strategy as a vital first step.

An iterative approach

NTT DATA and Ascot teams worked closely to create the group strategy. They adopted an iterative approach that delivers new functions as the systems develop, ensuring that the return on investment and other benefits are easy to see at each stage.

One of the first steps was to migrate to a cloud platform for warehousing data, making it more accessible. This was a key issue for Ascot because it impacted on the speed with which it could pull information together and make it available to the right people. The group’s old approach relied on painstakingly collating information from different sources manually, which meant it typically took five days to produce a report.

Now the plan is for each user to access the information they need directly according to their role, complete with the ability to drill down below the ‘headlines’ into the underlying data. The automated reports are dynamic and up-to-date, including in-house underwriting data enriched by data from external sources.

“Previously the group CEO would need to request data from different locations and the effort to collate it meant he might have a report in five days. Now he can access it himself and the data is just one day old,” says Bardell.

In another development, Ascot’s enhanced ability to work with e-trading platforms has enabled it to meet engagement targets set by Lloyd’s, which oversees the London Market for insurance. This has won Ascot significant rebates on its fees.

Another early ‘win’ was the successful implementation of enhanced remote working tools, which was instrumental in enabling Ascot to maintain its performance during the pandemic.

All in all, the combination of early improvements has already generated annual operating cost savings of approximately $3 million. This contributed to Ascot remaining profitable and maintaining its market share throughout 2020, which was a year that saw 75% of companies operating within the London Market lose money.

Future prospects

Ascot decided up front that it would not make anyone redundant as a result of its digital transformation. However, the new systems have already boosted the productivity of existing personnel by around 20%, enabling the group to expand the capabilities of its current workforce without adding to its costs.

Ascot also plans to continue expanding through acquisitions and the Global Data Strategy provides a clear template for new arrivals to work to. This will make on-boarding new organisations and personnel more straightforward in future.

A winning partnership

The pandemic presented practical challenges for NTT DATA and Ascot in bringing their teams together. Regular online meetings and progress reports from NTT DATA have been instrumental in keeping the projects on track.

“The joint team are working really well together virtually,” says Bardell. “We have regular contact with the teams in the UK and US, as well as in India. Wherever they are, all the people we have worked with at NTT DATA have been outstanding.”

Case Study

How we helped Ascot transform its business

Easy access to reliable, quality-assured data enables better decision-making

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