Healthcare Data Intimacy and the Data Security Lifecycle | NTT DATA

Wed, 17 January 2024

Healthcare Data Intimacy and the Data Maturity Lifecycle

Creating Actionable Insights with Real-World Evidence for better Patient Outcomes

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Healthcare data management, as a field, is undergoing constant evolution, and we’re seeing two concepts gain traction: Data Intimacy and Data Maturity. While these terms might seem abstract at first, we can’t overstate their significance in enhancing patient care and clinical outcomes.


Understanding Data Intimacy in Healthcare

Data Intimacy is a term that’s increasingly earning recognition in various fields, particularly healthcare, and it refers to the detailed understanding of data beyond its surface-level interpretation. It's about digging into the specifics and context of data, something clinicians and patients are uniquely positioned to do.

When clinicians closely examine patient feedback and treatment outcomes, they unravel nuances that generic data analysis might overlook. These insights can range from understanding the diverse experiences of throat cancer patients post-treatment to recognising the individualised effects of various medical interventions.  


The Cycle of Data Maturity in Healthcare

Data Maturity, on the other hand, measures how advanced and efficient an organisation's data analysis processes are. It's about the ability to access, analyse, and utilise data effectively. We’ve seen first-hand how healthcare organisations with high data maturity levels have been able to transform patient care and improve outcomes significantly.

Let’s look at Madrid, for example, where the introduction of 'Infobanco,' a comprehensive health data repository, has revolutionised healthcare services, resulting in more efficient treatments and better patient experiences.


Balancing Data Collection and Patient Care

Leaders know how much value real-world evidence can deliver for their organisation, but one of the key challenges in this field is balancing the extensive data collection required with the core objective of patient care.

Clinicians often find themselves torn between the two, especially when data capture becomes monotonous and seems to offer little immediate clinical value. However, viable alternatives are emerging in the form of data curation services that help convert unstructured data into valuable, structured datasets without overwhelming clinical staff.


Why Data Intimacy and Data Maturity Matter

The depth of Data Intimacy and the level of Data Maturity directly influence the quality of insights derived from healthcare data. These insights are crucial for developing targeted care pathways and improving overall population health. When clinicians are deeply involved in data analysis, it leads to insights that are not only accurate but also relevant and applicable to real-world clinical scenarios. The next step is how we make this process easy, repeatable, and scalable.

Effective collaboration between clinicians, IT professionals, and data experts, as well as advanced technology like Madrid’s health data platform, play a pivotal role in creating easy-to-follow, industry-leading standards for Data Intimacy and Data Maturity. These partnerships ensure that data collection and analysis are aligned with the ultimate goal of enhancing patient care and outcomes.


The Future of Healthcare Data: Opportunities and Challenges

As we look forward, the healthcare industry faces both opportunities and challenges in harnessing the full potential of clinical data. Investing in innovative data solutions and focusing on building Data Intimacy and Data Maturity should be a priority for healthcare providers and CROs. These efforts will not only streamline data management but also pave the way for more efficient, patient-centred healthcare practices.


Join the Conversation

If you’re interested in learning more about the challenges and opportunities within real-world evidence, join our webinar with AstraZeneca as our experts discuss the future of evidence generation and clinician-informed healthcare practices. Sign up for the webinar here.

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