Optimise to Maximise: Turning Adversity into Opportunity | NTT DATA


Optimise to Maximise: Turning Adversity into Opportunity

Join NTT DATA for an exclusive afternoon of innovation and inspiration at the iconic Design Museum in West London on the 14th of March


As design leaders we are now told that we have to deliver more meaningful, connected, and personalised experiences in everything that we do. There are so many options, customer journeys and never-ending technology advances that anticipating the real opportunities and making the right choices is our biggest challenge. Today we want to help you Navigate through this noise and ultimately make the right choices to maximise your resources.  

When times get tough and budgets are tight, we are forced to focus on the business objectives that actually matter. Look at this as a brilliant opportunity to thrive. Our investment decisions can be razor sharp and we are forced to innovate to get more out of less. We look closer at our customer behaviours but also our own. And we focus much more on what talent we need in our organisations.

Optimising the present – focusing on budget, time, and talent – will help you maximise your future potential. Through Customer Experience and Design, we gather and construct the building blocks that enable you to thrive despite today’s challenging circumstances. 

As a special guest of NTT DATA, join us to discuss the key pieces of your present that will inspire your success story of the future.


Agenda + Speakers


14:00-14:30 Arrival and welcome

Introductions and networking with other guests (top leaders in some of London’s most reputed companies).  


14:30-15:15 Block 1 – Optimising Budget

Entrepreneur Rik Vera, renowned for his customer-centric approach and data-driven insights, will delve into navigating complex changes and capitalising on future opportunities that may not be so obvious.

With a wealth of experience collaborating with some of the world’s leading brands, he will offer insight into how emerging technologies and a focus on customer-centricity are pivotal for securing long term success.

Pabel Martin, Head of Productivity and Enablement at Sprinklr, will be sharing their story on how they turned a ‘boring’ CX problem (a call centre) into a revenue-generating area of the business. Making tough (but necessary) decisions and cutting costs while offering a premium customer experience.


15:20-15:40 Block 2 – Optimising Time

Time is our most precious resource, the one we seem to be ready to trade anything for. AI and other technologies are increasing the pace of our activities. How can design and development teams ensure quality when faced with increasing speed?

Emanuela Cozzi (Tangity Italy) will talk about the concept of “slow design” and how time in key design phases can lead to more sustainable product lifecycles.


15:45-16:15 Discussion panel – Optimising Talent

A mix of experts in several fields and industries bringing their views on the new generation of customers, employees, and transformation fatigue. Where should we invest? What angles are we missing? 


16:15-16:45 Wrapping up – We don't need a lot to make the future bright. Invest in what's relevant

Our final speaker, Steve Harpum, will share his inspirational story and explain how he tackled all three challenges (budget, time, and talent) through tough times in the Middle East (RAF) and England (NHS), when keeping people alive with little resources was the only option available. 


16:45-17:30 Drinks, food & network!

Meet other inspiring leaders while enjoying a glass of wine and canapes. 


Who is attending?

C-suite level guests from some of the world’s leading companies at the intersection of customer experience, digital transformation, innovation and design. Some industries represented include Banking, Insurance, Energy & Utilities, Telecom, Public Sector, Manufacturing, Automotive and Life Sciences, and more. 


Event highlights

  • Learn from three leading speakers at the forefront of customer experience, design, and innovation. They’ll bring a compilation of tactical learnings and best practices from their optimising stories on budget, time, and talent. 
  • A Q&A on building a talent-centric culture: Learn strategies to embed a customer-first mindset across your organisation, ensuring every decision and innovation enhances your workforce. 
  • Hear from Tangity, NTT DATA’s global network of design studios, and gain an exclusive preview of their Directions24 report, a collection of strategic observations taken across three key lenses: human, societal, environmental. 
  • An opportunity to network with other guests which include leaders from some of the world’s leading companies. 
  • Be inspired by the venue and enjoy an optional tour of the museum prior to the event with a Design Expert. 


About the location

The Design Museum, located in an iconic '60s Grade II*-listed building, was responsible for bringing a decaying building – the former Commonwealth Institute – to a thriving space in 2016. This museum is a tribute to great design and resilience, and its ongoing exhibitions keep inspiring guests on their creative journeys. 

This event is hosted by Tangity and  NTT DATA’s Customer Experience team.


Join us at the Design Museum

Register today to attend the CX Design event

Thursday 14th March 2024 from 2pm

*Mandatory fields

The field is correct
The field is correct
The field is correct
The field is correct
The field is correct
The field is correct
Click here to view our privacy policy.

How can we help you

Get in touch