NTT DATA UK&I Announces Winners of the eAwards 2024, Celebrating Fintech for Good

London, 9th October 2024 – NTT DATA UK&I is pleased to announce this year’s winner of the eAwards, held at Finnovation 2024 in London, part of the Global eAwards organised by the NTT DATA Foundation. This year’s competition, dedicated to showcasing examples of "Fintech for Good," featured six exceptional finalists using technology to address key challenges in the financial services industry, with a focus on sustainability, inclusivity, and better customer outcomes.

The eAwards 2024 winner is Ask Silver, whose solution aims to protect vulnerable individuals from fraud and scams. Its tools leverage AI and automation to support older adults in maintaining financial security, tackling a growing issue in an increasingly digital-first world.

The finalists for the eAwards 2024 included:

• Good With: A financial wellbeing app built by psychologists, designed to reduce money-related anxieties through proactive self-care.
• TellJo: A digital wellbeing assessment tool empowering companies to identify and engage with vulnerable customers.
• Vouchsafe: The world’s most flexible platform for KYC, AML, and identity verification checks, enabling firms to navigate complex compliance requirements.
• Engage Smarter: An AI-powered platform delivering expert financial guidance to support companies in empowering consumers to make smarter financial decisions.
• Haboo Money: A fair and flexible platform that helps individuals manage and accelerate their debt repayment journeys.

Tom Winstanley, CTO & Head of New Ventures at NTT DATA UK&I, said: “We are incredibly proud to have hosted the eAwards 2024 and to have worked with such a talented and driven group of finalists. Each of these startups is tackling some of the biggest challenges facing the financial services industry today—whether it’s improving financial inclusivity, driving sustainable behaviours, or protecting vulnerable individuals. Ask Silver stood out for its ability to harness technology to protect vulnerable members of society, while demonstrating a sustainable, value-driven business model, demonstrating both social and commercial impact.”

The eAwards is part of NTT DATA’s broader commitment to supporting early-stage fintechs through the NTT DATA Foundation. Aligned with the principles of Society 5.0, the programme aims to create a human-centric society by driving sustainable innovation that balances economic advancement with social wellbeing. It focuses on generating positive social and commercial impact by enabling startups to scale through collaboration, investment, and a global network of innovation hubs.

Andy Nelson, Head of Banking and Financial Markets at NTT DATA UK&I, added: “It was a privilege to serve on the jury and witness the calibre of innovation on display. These finalists are addressing critical needs within the financial services sector, and it was a difficult decision for make. Each startup showed immense potential, but Ask Silver's focus on protecting vulnerable people from financial harm through intelligent design and practical technology really stood out.”