Automotive
How heritage OEMs can close the gap without compromising quality or brand trust
Traditional automotive brands face mounting pressure from software-first competitors built for continuous evolution. Adding new technologies onto legacy estates is increasing complexity and slowing progress.
This report sets out a practical route forward. It explores how edge, cloud and AI can be industrialised through a blank-slate approach, helping OEMs accelerate innovation, reduce risk and protect brand equity.
Automotive
Software-first rivals lead with unified platforms and rapid iteration. Traditional OEMs can catch up by redesigning architecture, security, and operating models for continuous improvement without sacrificing quality.
DownloadNTT DATA combines automotive expertise with deep capability across edge, cloud and AI to help OEMs modernise with confidence and measurable impact.
Cloud
We design and run secure hybrid and multi-cloud foundations that unify public, private and edge environments. This enables faster releases, resilient operations and consistent governance at global scale.
Edge
We implement distributed edge architectures across plants, supply chains and vehicles. Real-time processing reduces latency, improves quality control and supports advanced in-vehicle experiences.
Agentic AI
We help organisations scale AI safely from pilot to production. With strong governance and unified control planes, AI-driven services can be deployed quickly while maintaining compliance and oversight.
Infrastructure Solutions
Our infrastructure solutions embed zero-trust principles, observability and resilience by design. This reduces operational risk, limits the impact of outages and supports secure OTA innovation.
Automotive
We work with leading OEMs to modernise operating models and platforms. From digital twins to software-defined vehicles, we focus on faster launches, fewer recalls and stronger lifecycle revenue.
Generative AI
Delivered a scalable GenAI platform to support global innovation, accelerating AI use cases while maintaining enterprise-grade governance and security.
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Modernised the customer service platform to improve scalability, performance and digital engagement across markets.
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Migrated core systems to AWS, improving operational resilience, scalability and performance across regional operations.
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Applied GenAI to streamline claims and reimbursement, reducing processing times and enhancing customer satisfaction.
Read moreStart a conversation with our automotive and digital specialists to explore how we can help you deliver resilient, software-defined transformation. Complete the form below to arrange a call.
