Beyond the hype: GenAI and the strategic reinvention of the automotive industry
Automakers are increasingly exploring how to embed advanced models into large-scale operations, as the technology holds huge potential to revolutionize processes — but achieving meaningful progress is not straightforward.
You need to align GenAI efforts with strategic objectives and existing infrastructure, and address new security concerns as you bridge the gap between long-term vision and practical execution.
The insights in this report draw on independent research with a representative group of almost 200 GenAI decision-makers and influential stakeholders in the automotive sector.
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- Establishing governance and decision-making frameworks for GenAI
- Fast-tracking implementation and value realization
- Preparing and empowering your workforce