The Consumer Goods Forum Global Summit 2026

Beyond SaaS: How AI is changing enterprise architecture strategy

The SaaS era is coming to an end and AI is rewriting the rules of enterprise architecture — but most CPG organizations are still building for yesterday's economy. At CGF 2026, NTT DATA's global industry experts challenge the assumptions behind today's technology roadmaps and explore what it truly means to architect for autonomy, real-time decision-making and a retail landscape that doesn’t stand still.

The Consumer Goods Forum Global Summit is the exclusive destination for CEOs and C-level executives to navigate the future of the consumer goods industry. This premier, members-only forum brings together retail and manufacturing leaders, fostering high-level networking and peer-to-peer exchange. Together, we’ll share strategic perspectives on today's most pressing challenges.

Join us in Vienna 23 - 26 June 2026.

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Our session

The post-SaaS pivot: Architecting consumer goods for the double-auction economy

Details: Wednesday 24 June | 11:35-11:50 | Austria Center Vienna

Description: Agentic AI is reshaping industries at an unprecedented pace. Declining valuations among enterprise software leaders point to a broader wave of disruption on the horizon — one that could fundamentally alter the technology landscape. Join us for insights into how the software industry is responding, what this could mean for your business and how forward-thinking organizations are making disruption their competitive advantage.

Speaker: Carey Wong | SVP, Global Head of Consumer Goods at NTT DATA

In this thought-provoking session, we explore:

Why the traditional SaaS model is breaking down
The rise of headless platforms and operational AI
Why revenue growth management must evolve beyond static planning
How “double-auction” retail ecosystems could transform trade promotion, media and merchandising
The autonomous bidding future of retail media and merchandising