AI: Turning the Tables | NTT DATA & Google at Abbey Road | NTT DATA

Telco

Turning the tables. What will telco & media leaders let AI decide?

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Where human and machine intelligence meet

For telcos, the challenge is to grow customer value while reducing the cost and complexity of running increasingly sophisticated networks. For media companies, theirs is to grow audience and subscriber value while managing fragmented content, platform and advertising ecosystems. Across both industries, the pressure is the same: find new growth, improve efficiency and protect revenue and trust.

Agentic AI creates the opportunity to respond differently — moving beyond insight and recommendation towards AI that can make decisions and take action.

Join NTT DATA and Google Cloud for an intimate evening at Abbey Road Studios exploring one central question:

What will you let AI decide?



Explore the decisions upon which success depends

When senior leaders and subject matter experts come together, business priorities meet real-world possibilities through dialogue. Together we’ll explore:

  • Autonomous Network & Platform
    How AI can move Telco and Media operations from reactive management to more autonomous action: reducing cost, improving resilience and resolving issues before they impact customers or audiences.
  • Commercial Edge
    How Telco and Media organisations can turn customer, subscriber and audience intelligence into real-time commercial action to improve growth, retention and monetisation.
  • Defending Revenue & Trust
    How AI can help protect revenue, customers and audiences by detecting and responding to fraud, piracy and cyber threats faster — with human oversight where it matters.

What happens when AI is allowed to call the tunes?

Abbey Road has long brought together human creativity and pioneering technology.

During the evening, an AI-driven music experience will bring that relationship to life — creating personalised music for guests while a live artist explores the potential for harmony and dissonance between human creativity and machine autonomy.

 

Why attend?

You’ll leave with a clearer view of where agentic AI can create value, which decisions you may be ready to delegate, and how other leaders in your industry are approaching autonomy, growth and trust.

The evening will combine external perspective, industry experience, peer discussion, dinner and a personalised AI-created music experience.

 

Agenda

18:00–18:30

Welcome to Abbey Road_drinks, canapes and music

18:30–18:40

Start: What would you let AI decide? — NTT DATA + Google

18:40–18:50

Human + AI opening performance

18:50–19:20

Keynote: The shift from AI that recommends to AI that acts.

Dhiraj Mukherjee, Co-founder of Shazam and Tech Investor 

19:20–19:40

Industry Leader Perspective: Turning AI into Growth How data, personalisation and AI can translate into measurable commercial value. Speaker to be announced. 

19:40–20:05

Dine & discuss: Where can AI create the most value?

20:05–20:30

Dine & discuss: Which processes should agents execute?

20:30–20:55

Dine & discuss: What does AI need to know before you trust it to act?

20:55–21:05

Executive reflections: What would you hand over first?

21:05–22:00

Drinks, networking and personalised EP collection

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